Shot of the day: IWC Ingenieur 666 AD

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“For the man who expects the impossible from his watch” – Love the taglines from old watch advertisements!

Often so extravagant and immodest.

Another thing I am very passionate about is the antimagnetic theme.

One IWC which fall into this theme is of course the reference 666! Made to withstand magnetic fields up to 1000 Gauss.

International Watch Company 666 AD – 18K yellow gold

“The man who tracks a treasure, guides an industry or launches a missile is apt to wear the Ingenieur watch by International.”

Yes, the target group for the Ingenieur in this ad is wide!
“The man who tracks a treasure” – Indiana Jones..?
“The Man who launches a missile” – President Eisenhower…?!

It may sound funny or strange, but the ad is from 1959, during the cold war and the Cuban revolution… So launching a missile might not have been too far fetched for peoples imagination!

International Watch Company 666 AD – newspaper ad 1959