Posted by The other day I posted about LeCoultre in the U.S. market…
Today I like to report about a Jaeger-LeCoultre Uniplan ladies pendant watch and LeCoultre in Italy…
This is a small ladies pendant watch, 23 mm times 14.5 mm.
These are often called “Nurse” watches as they hang upside down pinned on the blouse of a the nurse. Only way to see the time would be for the nurse to lift it with one hand out from the body.
Today I guess this Jaeger-LeCoultre branded dial would be called “Salmon”…
Guess this was made for the French market as the stainless steel case back is marked “Fab. Suisse”.
Jaeger-LeCoultre made many version of these kind of pendant watches. In this ad from the 17th of December 1938 there are T.W.O other versions shown.
Used as a background in the photos is this post card from 1936, illustrating three ladies watches: reference 1008, 440 and 436.
Notice the LeCoultre logo.
This post card is from Hausmann & Co in Rome…
And to show you the year: 1936.
Yes, this raise a lot of new questions regarding the relationship between Jaeger-LeCoultre and LeCoultre! And not only in the U.S. market…
Click here if you missed my post about Jaeger-LeCoultre and the U.S. market.
Food for thoughts… Stay tuned as I will continue this topic.
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