Jaeger-LeCoultre introduced the Alarm Wrist Watch for the very first time at the Basel Watch Fair 1950.
“A remarkable technical and artistic realisation” – The birth of the Memovox!
The very first Memovox reference was the 3150 with tube lugs.
“Reminds – Warns – Awakes” – the use for an alarm were many back in the 1950’s since there were no outlook calendars or smartphone apps to remind you.
For their introduction of this new watch Jaeger-LeCoultre choose a quite different lug shape. Two tubes covering the ends of the strap which gives the 3150 a very characteristic look.
From the side the tube ends are shown, the pins in the center of the tubes holds the strap in place.
Basel Watch Fair 1950, first presentation. One odd detail in the announcement is the “LeCoultre” on the dial. Since the presentation were in Basel, you would have expected “Jaeger-LeCoultre” on the dial and not the North American name of the brand.