The most famous Art Deco model from Jaeger-LeCoultre during the 1930’s and 1940’s is of course the Reverso, with it’s brilliant case design to protect your watch during sports…
But there were other Art Deco inspired models in the shadow of the Reverso!
During this period in time basically all brands made rectangular watches. The fashion at that time wanted square or rectangular watches, so many brand made several similar models with small or minor differences of the dials and cases using the same movements inside the watches.
Within Jaeger-LeCoultre these are often called “Uniplan” referring to the one level movement compared to the Duoplan movement that Jaeger-LeCoultre developed and used during the same time period.
Here is a typical example from the late 1930’s – early 1940’s.
Very few of these models survived all the way up until today. Jaeger-LeCoultre Reverso is one, the Cartier Tank and the Girard-Perregaux Vintage 1945 comes to mind but the list is short.
Here is a scan of an earlier model of the Uniplan. Notice the similarities of the Reverso? You should, Jaeger-LeCoultre used the same movement, dial and hands as for the Reverso.
Going forward we will of course have a closer look on the original Reverso. Stay tuned!