Shot of the day: Longines 104 Flagship

Posted by

I guess that among watch collectors, Longines is mostly know for their military-, diver- and chronograph watches… But the brand also have a long tradition of making time only “dress” watches.

I say “dress” watches due to that what they would be considered as today. Originally…

Originally they were sold as waterproof watches, like the Longines Conquest I share earlier or like this Longines reference 104 Flagship.

The Conquest and the Flagship, T.W.O models of the rich Longines heritage!

Longines 104 Flagship – shot of the day

Longines had a series of Flagship watches, all the way from the automatic De Luxe down to the manual time only.

here is a couple scans from the 1961 Longines catalogue showing several different versions, the De Luxe.

Longines Italian catalogue 1961 – Flagship De Luxe

Time only, time with date, all with automatic movements.

Longines Italian catalogue 1961 – Flagship time only and time with date

The reference 104 has a manual movement Calibre 30 LS, based on the movement number from 1959. Not very decorated, but still easy on the eye.

Longines Calibre 30 LS – from 1959

Longines often had very nice case back engravings and so also on the Flagship, a bit faint but the “104” is still clear.

Longines 104 Flagship – ship on the back

A nice detail is the Flagship logo on the inside of the case back, and the reference 104 5 – I am guessing the fifth iteration of this reference.

Longines 104 Flagship – Flagship also on the inside of the case back

This 35.5 mm stainless steel case with gilt hands and index makes a very elegant waterproof watch!

Longines 104 Flagship – an elegant waterproof watch

In the U.S. market, Longines had a relationship with both Wittnauer, Vacheron Constantin and LeCoultre…

Stay tuned, as we soon will start to explore this topic.